Online Shopping Guide

Banner Ads – make Them Work

Banner Ads are a very popular form of advertising on millions of websites throughout the Web. Blogs and Websites are loaded with Banner Ads advertising any and every product you can imagine. The presence of so many Banners would lead one to believe that this method of advertising is extremely effective. In reality Banner ads average a 2 percent Click-through Rate, and Click-Through is the “Bread and Butter” of Banner advertising. Thought the 2 percent is not impressive–you can increase the return of your ads by using them effectively.

Avoid Burning Out:
After how many impressions do people start ignoring your Banner? Studies show that after the fourth impression responce rates drop, the point at which the banner no longer produces a good return.

USE of ANIMATION:
There is no doubt that animation catches the eye of the reader. A little animation has shown an increase of 25 percent over static banners in some studies.

Bright Colors:
Once again–the object is to catch the readers eye—use Blue, Green or Yellow—they show better responce that colors like white, red and black.

Direct Responce:
Simply put—tell them what to do–Click Here, Visit Now, or Enter Here–This has shown an increase of 15 percent.

Questions:
Statements and Pictures are not enough, Cause interaction with the viewer. “Looking for Free Ebooks”?, “Have you Used”—Pose a Question, get the viewer involved!!

Target the Viewer:
The Web is full of places you can target your customers. Use Forums and Blogs that relate to your product to advertise your product. Chat rooms are another example–the object is to make your Site and your ads produce, take advantage of the Web’s ability to reach your intended audience.

Just a few examples to make your Banner Ads more productive. For more information on marketing and promotion, visit Tennreb’s Marketing Thought’s

Banner Ads – make Them Work / Joe Hunley

Joe Hunley has written several Articles voicing His opinions on the present Administration and their policies. He is the Author and Owner of Angry Conservative, and I\’m Not Rush Limbaugh